Top Best Popular Social Media Sites in 2016: Social networks are now
so well established, that there are now a core 'top 5' social networks which
are most popular which doesn't change from year-to-year. But, as we'll see in
this post, the most popular social media sites vary a lot by level of usage in
different countries and with demographics. So understanding these differences
in popularity of different social networks is really important when targeting
specific audiences. When comparing the most popular social networks it's best
to review them by active account usage, not just the number of user accounts.
We'll also see in this summary that some social networks are growing more
rapidly than others while some are now in decline.
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Top Best Popular Social
Media Sites in 2016
1. Twitter. Perhaps the simplest of all social media platforms,
Twitter also just happens to be one of the most fun and interesting. Messages
are limited to 140 characters or less, but that’s more than enough to post a
link, share an image, or even trade thoughts with your favorite celebrity or
influencer. Twitter’s interface is easy to learn and use, and setting up a new
profile only takes minutes.
2. Facebook. Considered to be
synonymous with “social media” by some, Facebook is the one site where you’re
likely to find friends, colleagues, and relatives all floating around. Although
Facebook is mainly centered around sharing photos, links, and quick thoughts of a
personal nature, individuals can also show their support to brands or
organizations by becoming fans.
3. LinkedIn. One of the only
mainstream social media sites that’s actually geared towards business, LinkedIn
is to cyberspace what networking groups once were to local business
communities. It’s great for meeting customers, getting in touch with vendors,
recruiting new employees, and keeping up with the latest in business or
industry news. If it matters to your company or career, you can probably do it on
LinkedIn.
4. Xing. Another professional
networking and recruitment site, Xing has the global presence and focus that
LinkedIn lacks. Although it can be
mistaken for a job search portal, the site actually has a number of features
and communities that make it easy to develop relationships with suppliers,
colleagues and even thought leaders within industry.
5. Renren. Literally translating into “everyone’s website,” Renren is China’s largest social platform. Hugely popular
with the younger crowd, it works in a way similar to Facebook, allowing users
to share quick thoughts, update their moods, connect with others, and add posts
or ideas to a blog-like stream.
6. Google+. Social media’s big up-and-comer has
really arrived over the past few years. By combining the best of Facebook and
Twitter into one site – and backing it by the power of the world’s largest
search engine, Google has given users a social site that has a little something
for everyone. You can add new content, highlight topics with hashtags, and even
separate contacts into circles. And, a G+ profile only takes a few minutes to
get set up.
7. Disqus. Disqus isn’t actually a social media platform so much as a
social engagement platform, but it can definitely help you improve your social
engagement. As a tool for commenting, managing feedback on your own website (or other Disqus-enabled websites), and managing
spam/troll type messages, it’s invaluable. Advanced features allow for social
monitoring and upvoting.
8. LinkedIn Pulse. Even though Pulse is
technically a part of LinkedIn, it’s big and important enough to deserve its
own entry. Serving as something between a blog and “best of” outlet, it’s the
perfect medium sharing new ideas and keeping up on the thought leaders in your
industry.
9. Snapchat. This surprisingly-addictive app gives you the ability to take a
picture, add art and text if you’d like, and then send it to recipients for a
set amount of time (after which the photo will delete itself and be removed
from the company’s servers). Lots of fun, and potentially a good way to stay in
touch with friends.
10. Tumblr. This platform is different form
many others in that it essentially hosts microblogs for its users. Individuals
and companies, in turn, can fill their blogs with multimedia (like images and
short video clips). The fast-paced nature of Tumblr makes it ideal for memes,
GIF’s, and other forms of fun or viral content.
11. Pinterest. Serving as a giant
virtual idea and inspiration board, Pinterest has made a huge impact on social
media in the last few years. Especially popular with women and the do-it-yourself crowd, it lets
you share pictures, creative thoughts, or (especially) before-and-after
pictures of projects that others can pin, save, or duplicate.
12. Twoo. This Belgian social network site is geared for the
25 and under crowd all over the world. Alongside normal social features like
posts, updates, and photo sharing, it also boasts online games and chat
features that make it popular with younger users who want to stay entertained
while connecting with each other.
13. MyMFB. Created as a Muslim alternative to Facebook (it was previously
called MillatFacebook), this site aims
to connect the faith’s 1.5+ billion followers into a single social platform.
While that might sound ambitious, it’s growing quickly and offers many of the
same post, update, and sharing features as the original Facebook, and is
already immensely popular in some parts of the world.
14. YouTube. As a video sharing
service, YouTube has become so popular that its catalog of billions and
billions of videos has become known as “the world’s second-largest search
engine” in some circles. The site has everything from first-person product
reviews to promotional clips and “how-two” instruction on virtually any topic
or discipline. Users have the ability to share, rate, and comment on what they
see.
15. Instagram. If you’re looking for a
quick, convenient connection between the camera feature on your smart phone and
all your social profiles, then Instagram is the answer. Not only will allow you
to share via Twitter, Facebook, and the Instagram website, you can choose from
a variety of photo filters and invite friends to comment on your photos or
ideas.
16. Vine. This site (also available
as an app) offers users the chance to share and view brief video clips. While that theoretically offers a
virtually endless range of uses, most of Vine’s content is
entertainment-focused, with a heavy preference towards “viral” and “meme” clips
that are easy to share.
17. WhatsApp. The WhatsApp concept is
simple: send text-style messages to anyone else using the platform, but without
paying data charges. That straightforward idea has already gathered more than
700 million fans, making the app the world’s most popular messaging platform.
18. vk.com. Promoting itself as
Europe’s largest social media site, vk.com is essentially the Russian version of
Facebook, with the same kinds of profiles, messaging, and games you would
expect. Like Facebook, vk.com allows users to enter both personal
and professional information about themselves, and to follow or show support
for organizations and businesses.
19. Meetup. Meetup is a
perfectly-named platform, because it’s perfect for organizing local groups
around specific interests. There are meetups centered on just about everything,
from music to hobbies, and get-togethers are almost always open to newcomers.
That makes it perfect for exploring an interest and making new friends at the
same time.
20. Secret. This might be the best
social media app most people haven’t tried. The premise is simple: join into a
group of friends (or create your own), and then share an anonymous message.
It’s great for fun interactions, idea starters, or just finally getting
something off your chest. (Editor's note, 5/13/2015: Secret has folded. Co-founder David Byttow writes: "After
a lot of thought and consultation with our board, I’ve decided to shut down
Secret. Over time, I plan to publish postmortems so that others can learn
from the unique mistakes and challenges we faced and the wisdom gained from
such an incredible 16 months.")
21. Medium. If you’ve ever wished that social
engagement could come with an ongoing, up-to-date “how to” manual written by
the experts, Medium might be just what you’re looking for. With lots of helpful
advice, tips, and articles, it can give you everything you need to start
connecting like a pro.
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Top Best Popular Social Media Sites in 2016
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